Alzheimer's Research & Support
For the families racing time — to hold onto the stories while they're still here.
A letter from our founder
There is no cause that speaks more directly to why Hearthline exists than this one. Alzheimer's is, at its heart, the loss of memory — and Hearthline was built to hold onto memory before it slips away.
For a family facing a diagnosis, the clock changes everything. There is a window — and it matters enormously to use it. To sit down while the stories are still there. To capture the voice, the laugh, the way they tell it, before the disease makes that harder. That urgency is the whole reason this product exists, and it is felt nowhere more sharply than in families living with Alzheimer's.
Anyone who has watched a loved one live with Alzheimer's knows a particular kind of grief — the grief of losing someone slowly, while they are still here. The stories that get repeated, then fade. The recognition that flickers. The wish, always, that you had captured more while there was still time.
When you choose Alzheimer's as your cause, you're standing with every family in that fight — the ones racing the same clock, holding on to every story they can, for as long as they can.
Because the stories are worth racing for. Every single one.
— Matthew Clark, Founder
About this cause
Alzheimer's disease is the most common cause of dementia, affecting millions of Americans — a number expected to grow as the population ages. It gradually erodes memory and the ability to carry out everyday tasks, and there is currently no cure. Behind the statistics are families doing extraordinary work — caring, adapting, and holding on to the person they love. Research, support services, and caregiver resources all make a real difference in that fight.
Where your contribution goes
We're formalizing our charitable giving relationships now, and we'll name our partner organization(s) focused on Alzheimer's research, patient care, and family support right here the moment those agreements are in place. We'd rather be slower and accurate than fast and overstated — especially about where your money goes.
How it works
A quarter of every Hearthline subscription supports the cause each member chooses — Alzheimer's is one of five. Choose your cause at checkout, or change it anytime in Settings. As Hearthline grows, we'll report how much has been contributed and where.
You can change your choice anytime in Settings.
Other causes our members support:
Parkinson's Research & SupportFirst Responders & Law EnforcementVeteransCaregivers